<\/span><\/h2>\n\n\n\nKnowing your audience is the key to making intelligent SEO choices. Understand user behavior through Google Analytics, which tracks bounce rates, page views, user behavior, and traffic sources. All together with Search Console, they rock as a combo.<\/p>\n\n\n\n
Why It\u2019s Powerful:<\/strong><\/span>3. Ubersuggest (Free Version) \u2013 Keyword & Site Analysis<\/strong><\/span><\/h2>\n\n\n\nNeil Patel\u2019s Ubersuggest has an awesome free plan that provides keyword analysis, content ideas, and competitive research.<\/p>\n\n\n\n
Best Use:<\/strong><\/span>4. Ahrefs Webmaster Tools \u2013 Free SEO Technical Audit<\/strong><\/span><\/h2>\n\n\n\nEvery quality-following marketer is aware of Ahrefs for their premium suite, but not many know they offer basic Webmaster Tools that provide precious free insights on how healthy your site SEO-wise really is.<\/p>\n\n\n\n
Pros:<\/strong><\/p>\n\n\n\n\nBacklink analysis<\/li>\n\n\n\n Detects and reports potential SEO issues on a website<\/li>\n\n\n\n Website analysis and recommendation for improvement and rectification of errors<\/li>\n<\/ul>\n\n\n\nIf you\u2019re serious about doing site audits, this is one of the best free SEO tools you can have in your armory.<\/p>\n\n\n\n<\/span>5. Screaming Frog (Free Version) \u2013 Crawl Your Website<\/strong><\/span><\/h2>\n\n\n\nThe Screaming Frog SEO Spider is a desktop-downloadable crawler that imitates search engine bots. Though it can only handle 500 URLs in its free version, it is extremely effective.<\/p>\n\n\n\n
Use Cases:<\/strong><\/p>\n\n\n\n\nFinding broken links<\/li>\n\n\n\n Studying redirects<\/li>\n\n\n\n Performing meta tag and duplicate content audits<\/li>\n<\/ul>\n\n\n\n<\/span>6. Yoast SEO (Free WordPress Plugin)<\/strong><\/span><\/h2>\n\n\n\nIf you are using WordPress then probably Yoast SEO is one of the finest on-page SEO tools. It leads you towards optimizing your content for readability and keyword usage and meta data.<\/p>\n\n\n\n
Why It Matters:<\/strong><\/span>7. SEOquake \u2013 Instant SEO Bar<\/strong><\/span><\/h2>\n\n\n\nReal-time SEO metrics of any webpage direct to domain authority, keyword density, backlink data, etc. as a free browser extension (for Chrome, Firefox).<\/p>\n\n\n\n
Ideal For:<\/strong><\/span>8. Moz Link Explorer \u2013 Limited Free Backlink Data<\/strong><\/span><\/h2>\n\n\n\nOnly a limited free version is offered by Moz of its Link Explorer, allowing an analysis of backlinks, anchor text and spam scores.<\/p>\n\n\n\n
Benefit:<\/strong><\/span>9. GTmetrix \u2013 Page Speed & Performance Insights<\/strong><\/span><\/h2>\n\n\n\nPage speed is one of the critical SEO factors. It rates your site\u2019s speed, finds the performance bottlenecks, and gives optimization tips.<\/p>\n\n\n\n
Results:<\/strong><\/span>10. AnswerThePublic \u2013 Find What People Search<\/strong><\/span><\/h2>\n\n\n\nThis provides a way to learn about actual questions that people are searching related to a keyword. Pure gold for content marketers.<\/p>\n\n\n\n
Use Cases:<\/strong><\/span>11. Keyword Surfer \u2013 Browser-Based Keyword Tool<\/strong><\/span><\/h2>\n\n\n\nKeyword volumes, related terms, and on-page data are shown with this free Chrome extension directly on Google\u2019s search page.<\/p>\n\n\n\n
Why It\u2019s Smart:<\/strong><\/span>12. SERProbot \u2013 SERP Position Tracker<\/strong><\/span><\/h2>\n\n\n\nWant to know at what position do your pages stand? SERProbot tracks your keyword rankings on Google in a quick and free way.<\/p>\n\n\n\n
Good For:<\/strong><\/span>13. Robots.txt Tester \u2013 Google\u2019s Official Tool<\/strong><\/span><\/h2>\n\n\n\nVerify the proper functioning of your robots.txt file with Google\u2019s free tool. It displays which URLs Googlebot may and may not be able to crawl.<\/p>\n\n\n\n
Critical For:<\/strong><\/span>14. Bing Webmaster Tools \u2013 Not Just for Bing<\/strong><\/span><\/h2>\n\n\n\nMost of your traffic may come from Google, but Bing Webmaster Tools gives special SEO insights like crawl behavior and backlink data.<\/p>\n\n\n\n
Perk:<\/strong><\/span>15. Seobility \u2013 All-in-one SEO Software and Tools<\/strong><\/span><\/h2>\n\n\n\nWhat it is: Seobility is a free all-in-one SEO software that audits your website for on-page issues such as meta tags, page structure, and internal links.<\/p>\n\n\n\n
Why You Should Use It:<\/strong><\/span>Cons of Free Tools (Negative Sentiment)<\/strong><\/span><\/h2>\n\n\n\nAlthough they are great tools to work with, dependency on only free versions is not beneficial in the long run as they have a few drawbacks:<\/p>\n\n\n\n